Steve Callen - director

Jacob’s Creek presents the

“Open up with Andre Agassi” Film Series

Over three years, Steve wrote and directed 22 films for his client Pernod Ricard and their brand Jacob's Creek as part of their sponsorship of the Australian Open.

It was a high stakes gamble. The films had to be entertaining enough for Network Seven to air them during the telecast of the Australian Open, in program, for free. If the films fell short, the client would've spent all the money on production and had nowhere to run them, except on YouTube and their own websites.

The gamble paid off as you'll see from the short case study below with the films running nationally before being picked up in the US, Asia and the UK.